The Variable

A designer who knows how to code would want to use this resource to:

1. Gain inspiration: The Variable's approach of combining innovation and advertising can inspire designers to think beyond traditional design boundaries.

2. Study successful agency models: As a multi-award-winning agency, The Variable offers insights into what makes a successful, innovative design and advertising firm.

3. Explore potential career opportunities: For designers interested in working at the intersection of design, technology, and advertising, The Variable could be a potential employer or collaboration partner.

4. Learn about integrated approaches: The site showcases how The Variable combines different disciplines to create impactful solutions, which can be valuable for designers looking to expand their skill set.

5. Understand client work: By examining The Variable's client projects, designers can gain insights into how to approach and solve complex business challenges through design and innovation.

The Variable: Innovating at the Intersection of Design and Advertising

The Variable stands out as a beacon for designers who code, representing a fusion of creativity, technology, and business acumen. This Winston-Salem based agency has carved a niche for itself by "fighting indifference" - a philosophy that resonates deeply with forward-thinking designers.

Why It's Valuable:

1. Innovative Approach: The Variable's unique blend of innovation and advertising showcases how designers can leverage their coding skills to create more impactful, technologically-driven solutions.

2. Award-Winning Work: As a three-time winner of the "100 Best Workplaces for Innovators" and "Small Agency of the Year," The Variable demonstrates the potential for design-led innovation to drive business success.

3. Diverse Client Portfolio: From rejuvenating legacy brands to creating new products from the ground up, The Variable's work illustrates the varied applications of design and technology in solving business challenges.

4. Inspiration for Career Paths: For designers who code, The Variable presents an aspirational model of how to combine technical skills with creative problem-solving in a professional setting.

5. Learning Opportunity: By studying The Variable's approach and case studies, designers can gain insights into how to integrate coding skills with design thinking and business strategy.

6. Potential Collaboration or Employment: The agency's innovative culture makes it an attractive prospect for designers looking to work in a cutting-edge environment.

The Variable serves as a valuable bookmark for designers who code by showcasing the potential of interdisciplinary approaches in design and technology. It offers inspiration, learning opportunities, and a glimpse into the future of design-led innovation in the business world.

To make the most of this resource:

1. Explore the portfolio: Navigate to the "Our Clients" section to see examples of The Variable's work. This can provide inspiration and insights into their approach to problem-solving.

2. Read case studies: Look for detailed case studies that explain their process, from ideation to execution. This can offer valuable lessons in how to approach design challenges.

3. Check for job openings: If you're interested in working with The Variable, look for the "Join Our Team" option in the "Say Hello" section.

4. Follow on social media: While not directly linked on the homepage, search for The Variable on platforms like LinkedIn or Twitter to stay updated with their latest work and insights.

5. Reach out: Use the "Say Hello" section to connect with The Variable for potential collaborations or to learn more about their approach to innovation and advertising.